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Back to Blog Page WHAT IS THE DIFFERENCE BETWEEN POS AND POP CONCEPTS?
Given that there are more options for retail sales displays, distinguishing industry terms can sometimes be confusing. Although they may initially seem similar, there are subtle differences between point of purchase (POP) and point of sale (POS) displays that can significantly impact your sales. While it might be challenging to differentiate between these two concepts, there are a few key distinctions.
Point of Purchase (POP) and Point of Sale (POS) displays primarily work to encourage customers to make purchases through specific, targeted retail merchandising.
POP, which stands for Point of Purchase, refers to materials that encourage consumers to make decisions after researching and gathering information in an area with multiple brands. POP materials serve to bring your product into consideration if a customer doesn't have the idea of purchasing that particular product or if there's a prospective customer considering an alternative. Materials such as brochures and flip cards on shelves fall under this category.
POS, which stands for Point of Sale, generally involves efforts located at the point of purchase that trigger instant buying impulses. For instance, gum stands in front of cash registers qualify as POS displays. Research also clearly indicates the significance of these areas. Some statistics are as follows:
70% of purchase decisions are made within the store.
68% of purchases are unplanned and spontaneous.
77% of consumers visit stores without making a shopping list.
59% decide which brand to purchase while inside the store.